Electric Forest - Rothbury, MI

Forest Food favorites including the Cereal Sundae Bar on Main Street, Paula’s Pancake Palace and others will be returning to Rothbury this June, along with various beloved vendors like Spicy Pie Pizza, Island Noodles and more!

Also returning are the coveted and already sold out Good Life Brunches with Chef Sarah, as well as The Gouda Life, a Wine & Cheese Pop Up that will get the evening started the gouda way. Accompanying these Good Life exclusive events is Buena Vida, a brand new tequila tasting and cocktail competition where dreamy delights are bound to surprise and tantalize.

Vegan, gluten-free, and other lifestyle preference options abound…

Get a taste of the full 2023 Forest Food Lineup as well as the vendors joining us this summer, and set those alarms for 12 Noon Eastern this Tuesday, May 30 as passes go on sale for Gouda Life Wine & Cheese Pop Ups and the new Buena Vida Tequila Tasting & Cocktail Competition.

¡BUENA VIDA! A BRAND NEW COCKTAIL EXPERIENCE

Explore the flavors of Agave spirits (tequila, mezcal and more!) during this interactive cocktail competition.

Be a part of the show by choosing ingredients The Forest mixologists will use in their unique creations featuring tequila, mezcal or sotal. Cocktails will be created and sipped on by all attendees, who will then choose the best flavor of them all. Passes include cocktails (5 half cocktails, 2.5 total) as well as complimentary chips, guacamole, and salsa over a two hour period.

Who is the winner of this year’s Buena Vida? Let's be the judge.

Please note that all Buena Vida Passes require a Good Life Wristband to attend and must be 21+.

Passes On Sale Tuesday, May 30 at 12 Noon Eastern.

PURCHASE PASSES

THE GOUDA LIFE

Get the evening started the Gouda way – enjoy the Good Life without a Gruyere in the world! 🧀

The Good Life brings you... The Gouda Life - wine and cheese tastings to get your evening started the gouda way. Relax and enjoy without a gruyere in the world!

A plethora of cheese and charcuterie from Michigan's The Cheese Lady paired with five delicious wines specially curated by Forest Family sommeliers.

Each ticket comes with tastings from a scrumptious smorgasbord of cheese, charcuterie and five unique wines - white, red, rose, orange and bubbles. Once you find what you like, our cheesemonger will build you a custom charcuterie plate while our sommelier tops off your glasses (2.5 glasses per ticket) with your favorite wines.

Try it all, then drink and eat what you love the most. Now, this is the Gouda Life!

Passes On Sale Tuesday, May 30 at 12 Noon Eastern.

PURCHASE PASSES

GOOD LIFE BRUNCH WITH CHEF SARAH

Start the day off on a delicious, nutritious note – enjoy Good Life Brunch with an Acclaimed Chef, tasty beverages included! 🍳

Brunch features a generous plateful of Chef Sarah’s daily menu. Offered daily, Good Life Brunches are available as a 1 Day or 4 Day Package Add-On. Brunch takes place from 10:00 AM to 2:30 PM Eastern in the Good Life Village.

There is a daily drink menu featuring non-alcoholic beverages, as well as Bloody Marys and mimosas for those 21 and older. Vegan and gluten free options are also available.

Chef Sarah is the Executive Chef & Partner at the James Beard Nominated restaurant-butcher shop hybrid Marrow, located in the West Village of Detroit. She can also be seen on the nineteenth season of Top Chef, airing now.

Please note that all Good Life Brunch Passes require a Good Life Wristband to attend.

SOLD OUT

THE GARDEN OF DIVINE DELIGHTS

Pleasant, perplexing pairings that are delightfully, dreamfully daring.

Meticullay placed where dreams are created lies a surreal garden-scape of dreamlike foods and bubbly beverages to tickle the tongue and fry the mind.

Every night at midnight - the bubbles drop to celebrate a brand new day.

3..2...1... HAPPY NEW DAY!

COSMIK TONY'S PIZZA ARCADE (BY PIZZA NOVA)

Main Street Arcade Open 24/7!

Located at the corner of Main Street and Saturn, Cosmik Tony’s pizza is out of this world. Pizza Nova's perfect pizzas and arcade take you back in time and blasting off to the future.

This pizzeria that time passed by will transport all back in time with an old school vibe and free classic arcade games. Stop by to play while indulging a slice of the most delicious pizza in the galaxy.

PAULAS' PANCAKE PALACE

A suspended reality of breakfast and drag.

Pancakes? Yes please! A tricked out diner palace? Uhm, yeah! Drag shows and performances while you eat? Okurrrrr!

Paulas’ Pancake Palace is a step into a suspended reality of performance, pancakes, breakfast, and the best diner vibes – featuring interactive performances by the Paulas’ and some of Grand Rapids’ favorite Drag Queens.

You won’t want to miss this! 🥞

THE DONUT LABORATORY

An immersive dip into the curious, crazy, and cantankerous science of the donut. It’s alive! It's alive!

The Donut Laboratory is an immersive dip into the curious, crazy and cantankerous science of the Donut, filled with the wildest donut experiments that could change the course of human understanding itself. 🍩

CEREAL SUNDAE BAR

A psychedelic marathon of cereal & Saturday morning cartoons.

What could be better than a psychedelic paradise featuring a cereal sundae bar? Come for the comfy seating, stay for the Saturday morning cartoons… and grab a bowl of your favorite cereal with milk or ice cream, and plenty of other delights. This is the spot for a sweet tooth’s breakfast – or to score a late night sugar high. 🍨

THE CHEESE BODEGA

Step into a world of cheesy antics.

Michigan’s own The Cheese Lady has partnered with HQ to bring fans The Cheese Bodega - filled with local Michigan packaged foods, beverages and all the wonders of our favorite lactic love – cheese. 🧀